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Coco short sleeve blazer $329

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GLORIA TOP WHITE | Short sleeve blouse designed in a buttery soft magnolia cupro fabric. This blouse features a built-in neck scarf that you can wear draped at the front, tied as a neck...
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Gloria top $229

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GLORIA SCARF DRESS POLKA DOT | Short sleeve midi dress designed in a black and white polka dot print. This dress features soft fluted sleeves and a built in neck tie that you can wear draped...
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Gloria scarf dress $349

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SELMA DRESS MERLOT GINGHAM | Cotton midi dress with panel details down the front, and gathers at the side seams to create a dropped waist look. Wide-set straps and a square scooped neckline make this...
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Selma dress $319

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GEORGIA JEAN UNWASHED | Straight leg jean designed in our unwashed denim, with a double yoke detail at the back. Sits mid-waisted and features an adjustable oversized cuff.
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Georgia jean $299

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APPLE SHIRRED DRESS COBALT GINGHAM | Shirred cotton sundress designed in a fresh cobalt gingham. Features a scoop neckline with spaghetti straps, and a dropped waist that falls to a full skirt.
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Apple shirred dress $269

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SELMA TOP BROWN PINSTRIPE | Cotton top with panel details down the front and gathers at the side seams to create a dropped waist look. Wide-set straps and a square scooped neckline make this an...
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RUBY

Selma top $209

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DOVE SHORT NAVY CREAM TARTAN | A Rubette favourite, now available in our navy cream tartan. These shorts feature a relaxed fit through the leg, subtle pleating for added volume, and statement ruffle details along the...
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Dove short $199

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SELMA MINI DRESS MERLOT GINGHAM | A combination of two of your favourite styles, Raquel & Trulli come together to create the perfect mini dress. Features ruched detailing at shoulder and the bust, then falls to...
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Selma mini dress $269

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APPLE SHIRRED DRESS AIRY BLUE | Shirred cotton sundress designed in a fresh airy blue colour. Features a scoop neckline with spaghetti straps, and a dropped waist that falls to a full skirt.
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RUBY

Apple shirred dress $269

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GLORIA SLIP DRESS POLKA DOT | Bias cut cowl neck slip with a double strap detail and halter neck tie. Imagined in a black and white polka dot crepe with a silk-like feel, this slip will...
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RUBY

Gloria slip dress $319

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TRULLI SKIRT BROWN PINSTRIPE | Floaty basque style maxi skirt imagined in a brown pinstripe cotton. This skirt features a bodice-style waistline that falls to a full, wide skirt.
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RUBY

Trulli skirt $269

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ICON JACKET MIDTOWN BLUE | Cropped denim jacket with a cross-over slide buckle feature, designed in our classic midtown blue wash. A modern update on a wardrobe staple, pair with the matching Apple Jean for...
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Icon jacket $299

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MADRID SLEEVED GOWN JAVA | An update to our Madrid Gown, this maxi dress features a twist detail at the waist and short sleeves. Designed in our signature java colourway, this dress is perfect for...
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Madrid sleeved gown $369

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  • Rubettes: A community who cares

  • Designed with love in New Zealand

RUBY is an eminent fashion label from Aotearoa. Best known and loved for our mutually nourishing relationship with our community and the way our designs embody those who wear them.

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CAROLINA GOWN BLACK | Sheer chiffon maxi gown with a plunge cowl neck, halter silhouette, and low back. Designed with cascading ruffles for soft movement and a statement finish.
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RUBY

Carolina gown $399

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GLORIA SCARF DRESS POLKA DOT | Short sleeve midi dress designed in a black and white polka dot print. This dress features soft fluted sleeves and a built in neck tie that you can wear draped...
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RUBY

Gloria scarf dress $349

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HAZEL RUFFLE DRESS SERENITY | Bias cut midi dress with a feature ruffle neckline in a serenity blue satin. Features a back tie and scooped neck that adds to the soft look of this dress.
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RUBY

Hazel ruffle dress $349

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GLORIA TOP WHITE | Short sleeve blouse designed in a buttery soft magnolia cupro fabric. This blouse features a built-in neck scarf that you can wear draped at the front, tied as a neck...
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RUBY

Gloria top $229

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DOLCE GOWN JAVA | One shoulder maxi dress with a sash feature that can be worn draped over the back or wrapped around the neck as a scarf. Designed in our signature java colourway,...
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RUBY

Dolce gown $369

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CAROLINA TOP BLACK | Sheer chiffon top with a plunge cowl neck, halter silhouette, and low back. Designed with cascading ruffles for soft movement and a statement finish.
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RUBY

Carolina top $209

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COCO BLAZER BLACK | A collarless blazer designed in a mid-weight suiting fabric. Features a cinched waist and slightly flared sleeves, giving a structured silhouette. Make it a set by pairing it with the...
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RUBY

Coco blazer $399

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SASHA WRAP PANT BLACK | Straight-leg suiting pant with a feature wrap detail at the waistband. This wrap is a play on layering and draping, which elevate this simple yet elegant pant. Make it a...
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RUBY

Sasha wrap pant $299

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GLORIA SLIP DRESS POLKA DOT | Bias cut cowl neck slip with a double strap detail and halter neck tie. Imagined in a black and white polka dot crepe with a silk-like feel, this slip will...
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RUBY

Gloria slip dress $319

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VALERIA DRESS SUPER SONIC BLUE | Bias cut long sleeve dress imagined in a luxe sonic blue satin. Features a built in waist tie to allow you to cinch as you wish. Simple yet versatile.
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RUBY

Valeria dress $299

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VALERIA DRESS BURGUNDY FLORAL | Bias cut long sleeve dress imagined in our burgundy floral. Features a built in waist tie to allow you to cinch as you wish. Simple yet versatile.
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RUBY

Valeria dress $349

Final Sale
FIREBIRD COWL GOWN SUPER SONIC BLUE | Sleeveless midi dress crafted in rich sonic blue satin. Features a minimal silhouette with a cowl back detail and a tie to cinch in the waist.
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RUBY

Firebird cowl gown $399 $319

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dream #RUBETTES

dream #RUBETTES

Ruby Room

Sharing from one Rubette’s room to another, make your way into our home. Created by our talented team and friends, the door is always open…

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Tia Sagapolutele, Community Weaver

tbiytc

Tia Sagapolutele, Community Weaver

Ruby Room

Sharing from one Rubette’s room to another, make your way into our home. Created by our talented team and friends, the door is always open…

Explore RUBY ROOM
Taking Note ~ 2025 RUBY Seminar

club rubettes

Taking Note ~ 2025 RUBY Seminar

Em's Letter ~ EmGPT

club rubettes

Em's Letter ~ EmGPT