DROP 2 FIRST ARRIVALS

NEW ARRIVALS

New
COCO MINI DRESS BLACK | The Coco Blazer now imagined in a mini dress ~ A collarless blazer style mini designed in a mid-weight suiting fabric. Pair with your favourite boots or heels for an...
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RUBY

Coco mini dress $349

New
MARGIE TIE-BACK TOP GARNET POLKA DOT | Margie gets an update in our garnet polka dot viscose, making this top more floaty than our previous versions. Sleeveless top with a square band at the bust. Features a...
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RUBY

Margie tie-back top $239

+8
New
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RUBY

Abi bodice $259

New
ANASTASIA SKIRT RED AQUA TARTAN | Cotton maxi skirt designed in a vibrant red tartan, with shirred waist and hip, that falls to a floaty, full skirt. This skirt can be worn as a pop of...
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RUBY

Anastasia skirt $269

New
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RUBY

Coco short sleeve blazer $329

New
ALI MINI DRESS BLACK | Black mini dress designed in a heavy weight cotton blend fabric. With a feature floral design along the bust, this is an elevated take on the classic little black dress.
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RUBY

Ali mini dress $289

New
THEA DRESS TEQUILA SUNRISE FLORAL | Bias cut maxi dress imagined in a tequila sunrise floral fabric. This slip dress features ruffled cap sleeves and a round neckline, that makes for a simple but fun look.
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RUBY

Thea dress $319

New
PASSIONFRUIT DRESS BROWN DITZY | Maxi slip dress with ruffle details, designed in our brown ditzy print. With a soft vintage look, this is the perfect light-weight summer dress. 
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RUBY

Passionfruit dress $329

New
RIBBON MIDI DRESS DONKEY | Organic cotton midi dress, designed with a feature ruffled ribbon down the centre. With a stretchy shirred bodice that falls into a full skirt, this is the ultimate everyday summer...
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RUBY

Ribbon midi dress $239

New
EMMA KNIT MINI DRESS RIVIERA | An update on our Emma Knit Top, now in mini dress version crafted in a mid-weight riviera striped knit. This dress is simple yet elevated and can be worn as...
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RUBY

Emma knit mini dress $189

New
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RUBY

Abi scarf $129

New
LYDIA RUFFLE MINI DRESS BROWN DITZY | Bias cut mini dress designed in our brown ditzy floral. Features a ruffled neckline and tie-up straps for an asymmetrical look.
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RUBY

Lydia ruffle mini dress $249

New
LOU MAXI DRESS TEQUILA SUNRISE FLORAL | Fitted bodice-style halter maxi dress with tucks crossing the bust, cut in a light-weight stretch fabric. An exaggerated tie detail at the waist elevates this classic maxi dress.
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RUBY

Lou maxi dress $369

New
TRULLI TOP MIDNIGHT BLUE STRIPE | Sleeveless cotton top with a square neckline. This top falls to a full A-line shape and has shirring through the bust and straps for an accommodating fit. Make it a...
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RUBY

Trulli top $199

Pre-Order
EMMA KNIT TOP BUTTER MERLOT STRIPE | Off-shoulder knitted top crafted in a mid-weight butter merlot striped knit. This top is simple yet elegant and can be worn on or off the shoulder. Make it a matching...
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RUBY

Emma knit top $159

+9
New
ANDIE SATIN PANT BUTTER | Palazzo style elastic waist pants with a tie, in a luxurious butter coloured satin. These pants are high waisted, uncomplicated and classically cool.
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RUBY

Andie satin pant $269

New
HERO MAXI DRESS BURGUNDY | Double strap maxi dress with a plunge neckline, shirred waist detail, and side split in an organic burgundy cotton. The shirring at the waist accentuates the full skirt.
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RUBY

Hero maxi dress $299

New
ALI DRESS RED | Vibrant red maxi dress designed in a heavy weight cotton blend fabric. With a feature floral design along the bust, this is an elevated take on the classic slip dress....
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RUBY

Ali dress $389

New
EMMA KNIT TOP BURGUNDY BUTTER BLUE STRIPE | Off-shoulder knitted top crafted in a mid-weight burgundy butter blue striped knit. This top is simple yet elegant and can be worn on or off the shoulder.
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RUBY

Emma knit top $159

+9
New
BERI SHIRT MIDNIGHT BLUE STRIPE | A classic summer button up, designed in a midnight blue striped organic cotton. Wear it open with a tank underneath, or make it a set with our Beri Short.
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RUBY

Beri shirt $209

New
BERI SHORT MIDNIGHT BLUE STRIPE | A classic summer short, designed in a midnight blue striped organic cotton. Featuring two side pockets with feature RUBY silver snap dome buttons, an elastic waistband and a mid to...
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RUBY

Beri short $189

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  • Rubettes: A community who cares

  • Designed with love in New Zealand

RUBY is an eminent fashion label from Aotearoa. Best known and loved for our mutually nourishing relationship with our community and the way our designs embody those who wear them.

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PICK OF THE CROP

SHOP NEW SEASON DRESSES
1 of 18

New
MARGIE TIE-BACK MAXI DRESS BABY BLUE NAVY GINGHAM | Organic cotton maxi dress with a square band bust. The skirt falls into a ruffled tier hem with an exposed back and bow tie closure.
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RUBY

Margie tie-back maxi dress $289

New
TRULLI RUCHED MINI DRESS BURGUNDY | Sleeveless cotton mini dress with a square neckline and shirred bodice and straps. This dress falls to an A-line skirt, that features pockets to house all your essentials.
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RUBY

Trulli ruched mini dress $259

New
PASSIONFRUIT DRESS BROWN DITZY | Maxi slip dress with ruffle details, designed in our brown ditzy print. With a soft vintage look, this is the perfect light-weight summer dress. 
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RUBY

Passionfruit dress $329

New
RILEY MINI DRESS BLUE POLKA DOT | Sleeveless mini dress with a double ruffle feature, designed in a light weight blue polka dot chiffon. A modern take on vintage styles, this dress embodies the romantic look.
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RUBY

Riley mini dress $269

New
LOU MAXI DRESS TEQUILA SUNRISE FLORAL | Fitted bodice-style halter maxi dress with tucks crossing the bust, cut in a light-weight stretch fabric. An exaggerated tie detail at the waist elevates this classic maxi dress.
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RUBY

Lou maxi dress $369

New
LYDIA RUFFLE MINI DRESS BROWN DITZY | Bias cut mini dress designed in our brown ditzy floral. Features a ruffled neckline and tie-up straps for an asymmetrical look.
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RUBY

Lydia ruffle mini dress $249

New
DOMINIQUE MINI DRESS SARDINIA FLORAL | Organic cotton mini dress designed in our bold embroidered sardinia floral. This dress has a high neckline and soft A-line skirt, with a gathered detail on the side that creates...
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RUBY

Dominique mini dress $269

New
RILEY SASH DRESS BLUE POLKA DOT | Bias cut maxi dress designed in a blue polka dot chiffon. This dress features a built in bust panel that you can wear around the neck as a scarf, tied...
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RUBY

Riley sash dress $369

New
SELMA DRESS POOLSIDE TARTAN | Cotton midi dress with panel details down the front, and gathers at the side seams to create a dropped waist look. Wide-set straps and a square scooped neckline make this...
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RUBY

Selma dress $319

New
ANASTASIA MINI DRESS MIDNIGHT BLUE STRIPE | Shirred cotton mini dress designed in a our midnight stripe. Features a sleeveless, fitted top with smocking throughout the body, and a dropped waist that falls to a full mini...
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RUBY

Anastasia mini dress $219

New
RIBBON MIDI DRESS DONKEY | Organic cotton midi dress, designed with a feature ruffled ribbon down the centre. With a stretchy shirred bodice that falls into a full skirt, this is the ultimate everyday summer...
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RUBY

Ribbon midi dress $239

New
THEA DRESS TEQUILA SUNRISE FLORAL | Bias cut maxi dress imagined in a tequila sunrise floral fabric. This slip dress features ruffled cap sleeves and a round neckline, that makes for a simple but fun look.
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RUBY

Thea dress $319

New
KITE MINI DRESS POOLSIDE TARTAN | Cotton mini dress designed in our vibrant poolside tartan. Features a scoop-neckline and a soft A-line silhouette. An effortless summer dress or a perfect layering piece. 
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RUBY

Kite mini dress $199

New
DOMINIQUE MINI DRESS FROSTED FLORAL | Organic cotton mini dress designed in our dreamy frosted floral. This dress has a high neckline and A-line skirt, with a gathered detail on the side that creates a soft...
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RUBY

Dominique mini dress $249

New
RELAXE HALTER DRESS OLIVE STRIPE | Halter maxi dress designed in a navy striped organic cotton. This dress is fitted through the body, and then falls to a floaty basque-style skirt. Features a bodice-style waistline with...
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RUBY

Relaxe halter dress $319

New
RELAXE HALTER DRESS FROSTED FLORAL | Halter maxi dress designed in our frosted floral print. This dress is fitted through the body, and then falls to a floaty basque-style skirt. Features a bodice-style waistline with a...
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RUBY

Relaxe halter dress $319

New
DOMINIQUE SLIP SARDINIA FLORAL | Bias cut slip dress designed in our embroidered sardinia floral. Features a scoop neckline and dainty straps. A must-have dress in every wardrobe. 
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RUBY

Dominique slip $299

New
FLORY MINI DRESS POOLSIDE TARTAN | Cotton mini dress designed with a gathered neckline and a tie at the centre front. Made from organic cotton in a poolside tartan, this dress can be worn on or...
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RUBY

Flory mini dress $249

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Ruby Room

Sharing from one Rubette’s room to another, make your way into our home. Created by our talented team and friends, the door is always open…

Explore RUBY ROOM
You Do You ~ A Conversation With Our Liam Lingerie Models

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You Do You ~ A Conversation With Our Liam Lingerie Models

Ruby Room

Sharing from one Rubette’s room to another, make your way into our home. Created by our talented team and friends, the door is always open…

Explore RUBY ROOM
Em Goes To Parliament!

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Em Goes To Parliament!

Resort Mode: Riley ~ RUBY Resort 2025 Campaign

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Resort Mode: Riley ~ RUBY Resort 2025 Campaign